International rugby league merchandiser Mascord Brownz has stepped up its recent activity around saving physical match programmes with a subscription pledge model.
The first edition of The Front Row printed in the UK, for the return of Super League from Covid-19 lockdown, sold out but the second edition – for a weekend on which there was just one game and only one British team playing – did not go so well.
MB has therefore decided to measure the ongoing demand for a global match programme each week in the UK by offering 70 fans the chance to get the publication for the final 10 weeks of the Northern Hemisphere season for just £50 including postage
This is £3.60 a week off the normal total cost of the publication.
Other rewards will be added for higher tiers.